Career

Career Paths

Nine real paths into digital marketing — with the skills, courses, programs and tools for each.

SEO Specialist

Improve organic visibility, run audits, plan content and grow qualified traffic.

Skills

Keyword research
Technical SEO
Content optimisation
Link building

Recommended courses

Recommended program

Elite

Tools

Search Console · Ahrefs/Semrush · Screaming Frog · GA4

Performance Marketer

Plan, launch and optimise paid campaigns that hit ROI targets.

Skills

Paid search
Paid social
Bidding strategy
Funnel analytics

Recommended courses

Recommended program

Elite

Tools

Google Ads · Meta Ads Manager · GA4 · Looker Studio

Social Media Manager

Own brand channels, calendars, engagement and growth reporting.

Skills

Content strategy
Short-form video
Community management
Analytics

Recommended courses

Recommended program

Expert

Tools

Meta Business Suite · Buffer · Canva · CapCut

Digital Marketing Executive

Execute campaigns across channels and support the marketing team day to day.

Skills

Multi-channel execution
Reporting
Content coordination

Recommended courses

Digital Marketing Course

Recommended program

Expert

Tools

Google Ads · Meta · GA4 · Canva

Digital Marketing Manager

Own strategy, budgets, channels and team performance end to end.

Skills

Strategy
Team leadership
Budgeting
Full-funnel planning

Recommended courses

Recommended program

Rocket

Tools

GA4 · Ads platforms · Dashboards · Automation

Growth Marketer

Run rapid experiments across acquisition, activation and retention.

Skills

Experimentation
CRO
Funnel analytics
Retention

Recommended courses

Recommended program

Rocket

Tools

GA4 · A/B testing · Automation tools

Content Marketer

Plan and produce content that ranks, engages and converts.

Skills

SEO writing
Storytelling
Content strategy
Distribution

Recommended courses

Recommended program

Elite

Tools

Docs · Keyword tools · CMS · Analytics

Freelancer

Win clients, deliver campaigns and build a sustainable independent business.

Skills

Service packaging
Client acquisition
Delivery systems
Pricing

Recommended courses

Recommended program

Elite

Tools

Upwork/Fiverr · LinkedIn · Proposal & invoicing tools

Entrepreneur

Grow your own business with hands-on digital marketing capability.

Skills

Growth strategy
Paid acquisition
Brand building
E-commerce

Recommended courses

Recommended program

Rocket

Tools

Ads platforms · Analytics · Store platforms