Most beginner Google Ads budgets leak through the same holes. The good news: every one of them is fixable.
Mistake one is launching without conversion tracking. If you can't measure leads or sales, you're flying blind — set this up before spending a rupee.
Next: over-broad keywords and one giant ad group. Tight structure with intent-matched ads lifts both quality score and conversion rate.
Finally, judge campaigns on cost per result, not clicks — and give smart bidding enough data before you tinker.