Digital marketer


Digital marketing has become a prominent career choice for individuals looking to thrive in the digital age. It encompasses a range of strategies and techniques aimed at promoting products and services through various online platforms. This article will provide an overview of how to become a digital marketer, including the necessary steps, career options, and valuable tips.

What is Digital Marketing?

Digital marketing refers to the utilization of online platforms like websites, social media, email, and search engines for the promotion of products or services. This involves employing tactics like SEO, content marketing and paid advertising to connect with and captivate specific target audiences.

What Does a Digital Marketer Do?

A digital marketer is responsible for managing online marketing campaigns and strategies to promote a brand, product, or service. They analyse market trends, and target audiences, and utilise various digital platforms to reach potential customers. Their tasks include creating engaging content, optimising websites for search engines, running social media campaigns, and using analytics to measure success. It is worth noting that digital marketing spending in the UK is projected to reach £146 billion by 2023.

Steps to Becoming a Digital Marketer

1. Get a Relevant Education

To become a digital marketer, it is important to first obtain a relevant education. This can be done by enrolling in courses or pursuing a degree in marketing, communications, or a related field. It is crucial to gain a strong foundation in marketing principles and strategies to succeed in the digital marketing industry.

2. Gain Practical Experience

Gaining practical experience is essential for becoming a successful digital marketer. Here are some steps to help you gain hands-on experience:

  1. Internships: Look for internships with digital marketing agencies or companies to learn from professionals.
  2. Volunteer: Offer your services to non-profit organisations or local businesses to gain real-world experience.
  3. Freelancing: Take on freelance digital marketing projects to build your portfolio and showcase your skills.
  4. Personal projects: Create your own websites or social media campaigns to experiment and learn new strategies.

Pro-tip: Networking is crucial in the digital marketing industry. Attend industry events, join online communities, and connect with professionals to expand your network and opportunities.

Types of Digital Marketer

1. Social Media Manager

A social media manager is an essential member of a digital marketing team. They are responsible for:

  • Developing and executing social media strategies
  • Managing social media accounts and profiles
  • Creating compelling content for various platforms
  • Analyzing and tracking social media metrics
  • Engaging with followers and addressing comments
  • Running social media advertising campaigns

2. SEO Specialist

An SEO Specialist plays a crucial role in digital marketing by optimising websites to improve their visibility on search engine result pages. They conduct keyword research, optimise content, and build backlinks to help websites rank higher organically. SEO Specialists also monitor and analyse website performance to make data-driven optimisations.

For example, Jane, an SEO Specialist, helped a small business increase their website traffic by 50% within six months by implementing effective SEO strategies and continuously monitoring performance metrics.

Benefits of a Career in Digital Marketer

1. Wide Range of Career Options

A career in digital marketing offers a wide range of opportunities in various fields such as:

  • Social Media Manager
  • SEO Specialist
  • Content Marketer
  • PPC Specialist

A career in digital marketing provides a diverse range of career options in various fields including Social Media Manager, SEO Specialist, Content Marketer, and PPC Specialist.

Some Facts About How to Become a Digital Marketer: Steps, Career Option and Tips:

  • The digital marketing industry offers opportunities in various areas including social media, email, SEO, content creation, analytics, and PPC.
  • To stand out in the industry, it is important to obtain a credible qualification or digital marketing certification that is internationally recognized.
  • There are several digital marketing tools and platforms available to optimize and measure campaigns across different channels.
  • Building a personal network by joining digital marketing groups on platforms like  can provide valuable connections, advice, and job opportunities.
  • Learning from digital marketing experts is crucial to stay updated with the latest trends and developments in the field.

Frequently Asked Questions

To stand out in the competitive digital marketing industry, it is important to obtain a credible certification that is internationally recognized.

There are numerous digital marketing tools and platforms accessible to enhance and assess campaigns on various channels. 

Joining digital marketing groups on platforms like LinkedIn can provide valuable connections, advice and job opportunities. 

Companies are integrating AI into their products and applications and having AI marketing expertise can make you a more desirable candidate.

Look for opportunities to work with digital marketing agencies, startups or non-profit organizations. This hands-on experience will allow you to apply your knowledge, learn new skills and build a strong portfolio that showcases your abilities to potential employers.