Introduction
Completing a digital marketing course opens up a world of exciting job opportunities digital marketing. With the increasing reliance on online platforms for businesses, organizations are actively seeking professionals who possess the skills and knowledge to navigate the digital landscape. In this article, we will explore 15 job opportunities that await individuals after completing a digital marketing course, providing a glimpse into the diverse and rewarding career paths available in this dynamic industry
15 Job Opportunities in Digital Marketing
1. Digital marketing intern
Primary Duties.
As a digital marketing intern, your primary role is to support a company’s online advertising efforts while also gaining valuable work experience and learning from experienced marketing professionals. Your specific responsibilities may vary depending on the company, but they could include tasks such as researching market trends, managing social media accounts, analyzing advertising data, designing marketing materials, and writing content for social media posts, websites, and other online platforms.
Task Assigned
- Conducting market research to identify current market trends
- Suggesting strategies to improve the company’s marketing efforts based on research findings
- Managing the company’s social media accounts and engaging with followers to increase brand awareness
- Writing high-quality content for marketing materials, such as blog posts, social media posts, and email newsletters
- Meeting with the marketing manager regularly to discuss upcoming events and coordinate marketing efforts.
Average Salary
The average salary of a marketing intern can vary depending on factors such as the company, the intern’s education level, and the industry. Interns with a master’s degree tend to earn more than those with a bachelor’s degree. Additionally, marketing interns at large companies generally receive higher wages compared to those at nonprofits. Some internships offer payment, while others provide experience in exchange for school credit. Overall, marketing interns can expect varying salary ranges based on these factors.
- Common salary 16.7k per month.
2. Photographer
Primary Duties.
Photographers use cameras to capture artistic images, and they are often employed by digital marketing agencies to create visual content for websites, advertisements, and social media posts. Depending on their area of specialization, such as product photography, portraits, lifestyle photography, event coverage, or food photography, they take and edit the best photos to share with clients or other members of the digital marketing team for use in promotional materials.
Task Assigned
- Photographers capture artistic images using cameras.
- They are hired by digital marketing agencies to create visual content for websites, advertisements, and social media posts.
- Photographers specialize in various areas such as product photography, portraits, lifestyle photography, event coverage, and food photography.
- After capturing the images, photographers edit the best photos to enhance their quality.
- The final edited copies are shared with clients or other members of the digital marketing team for use in promotional materials.
Average Salary
The average salary of a photographer in digital marketing can vary depending on factors such as experience, location, and industry. However, according to Glassdoor, the average base pay for a digital marketing photographer in the United States is around $40,000 per year. It’s important to note that this is just an estimate and actual salaries may differ based on individual circumstances.
Common salary 25k per month.
3. Social media specialist
Primary duties.
Social media specialists are responsible for managing their clients’ social media accounts. They may work for a digital marketing agency and handle multiple accounts at once, or they may work for a single organization and manage the social media strategy across all platforms. Their main goal is to create content that engages their target audience by leveraging their understanding of social media algorithms. In addition to content creation, social media specialists also create ads, analyze data, and prepare reports. They often collaborate with other professionals like visual content creators, copywriters, and web developers to achieve their goals.
Task Assigned
- Conducting research on competitors and audience preferences
- Creating social media content, such as videos, graphics and written copy, to appeal to target markets
- Monitoring and responding to customer and consumer engagements on social media channels and crowd-sourced review websites
- Tracking and reporting social media engagement and trends
- Staying current on trending topics to increase engagement and user conversion
- Optimize social accounts
- Staying informed of current technology and trends
- Planning and developing social media campaigns, often in collaboration with other teams
- Defining key performance indicators and reporting on campaigns
Average Salary
Social media managers have the flexibility to work full-time, part-time, or on a contractual basis. The amount they earn can be influenced by various factors, including their work experience and the type of company they work for. For instance, social media managers who work in-house tend to earn more than their counterparts who work for agencies with different clients. Those with ten years of industry experience may also receive higher compensation than someone who is just starting their career. Additionally, employers may offer higher salaries to candidates who have portfolios that demonstrate successful social media campaigns.
Common salary 35k per month
4. Graphic designer
Primary duties.
Graphic designers are responsible for creating visually appealing visual content by combining text, colors, illustrations, and images. They have the ability to design graphics for various digital platforms including social media posts, websites, digital advertisements, mobile apps, and email newsletters. Graphic designers utilize specialized software programs such as Illustrator and InDesign to bring their designs to life. Additionally, they may also be involved in logo design for their clients. Collaboration with photographers, videographers, and advertising specialists is common for graphic designers to create cohesive and well-branded digital marketing campaigns.
Task Assigned
- Selecting fonts, colors and photos for layouts
- Designing logos
- Using software to create digital illustrations
- Turning data and ideas into images
- Presenting designs to clients or managers and making changes as needed
Average Salary
Graphic designers who are just starting out, working on a freelance or contract basis, usually receive payment by the hour. However, those who are employed full-time in the art or design departments of companies receive full salaries and benefits. The amount of salary a graphic designer earns can be influenced by factors such as their level of experience, education, the type of company they work for, and their location.
Common salary 54k per month
5. Copywriter
Primary duties.
Copywriters are responsible for creating written content for various marketing materials, such as social media posts, digital advertisements, websites, blog posts, and emails. They conduct research on the target audience to determine what type of content would best appeal to them. Copywriters also work closely with their clients to establish the appropriate tone of voice and writing style for each campaign. Collaboration with advertising specialists, web developers, photographers, and graphic designers is common for copywriters to create compelling and persuasive marketing campaigns.
Task Assigned
- Social media content
- Persuasive speeches
- Public relations materials, such as press releases, feature articles, products updates and memorandums
- Marketing emails
- Content idea pitches to interested organization
Average Salary
The salary of a copywriter can vary depending on factors such as their level of experience, education, and employer. Additionally, whether they work as a freelancer or a full-time employee can also affect their salary. According to national data, the average annual salary for copywriters in the United States is $58,323.
Common salary 51k per month
6. Influencer
Primary duties.
Influencers are professionals in digital marketing who have built a substantial following on various social media platforms. They collaborate with brands and receive compensation to promote their products and services online. Influencers use different types of content, such as photos, videos, and written posts, to showcase products that appeal to their followers. They also monitor the performance of each promotional post and provide the brands with analytics. Furthermore, influencers may work with brands to create paid online advertising campaigns.
Task Assigned
- Creating sponsored content that promotes a brand’s product or service in exchange for compensation
- Sharing sponsored content on social media platforms, such as Instagram, Twitter, or YouTube
- Participating in events or product launches to help promote a brand’s products or services
- Providing product reviews and sharing their thoughts with their followers
- Engaging with their followers by responding to comments, hosting Q&A sessions, or running giveaways.
Average Salary
The average salary of an influencer in digital marketing can vary greatly depending on several factors, such as the size of their following, engagement rate, and niche. According to Influencer Marketing Hub, micro-influencers with fewer than 10,000 followers can earn an average of $88 per post, while macro-influencers with over 100,000 followers can earn an average of $721 per post.
Common salary 36.7k per month
7. SEO specialist
Primary duties.
Job opportunities in digital marketing include SEO specialists, who are responsible for optimizing websites to improve their ranking in search engine results pages (SERPs). They conduct research to identify popular keywords, analyze website content, and evaluate competitor websites. The goal is to make changes that increase website traffic and help users find content more quickly. SEO specialists may also use their knowledge of different programming languages, operating systems, and hardware platforms to improve website speed and user experience.
Task Assigned
- Conducting keyword research to identify relevant and valuable keywords
- Optimizing website content to improve search engine visibility and rankings
- Building backlinks to improve domain authority and search engine rankings
- Monitoring and analyzing website traffic and performance using tools like Google Analytics
- Staying up-to-date with industry trends and best practices to ensure competitiveness in search rankings
Average Salary
The average salary of an SEO specialist can vary depending on factors such as experience, location, and industry. According to Glassdoor, the average base pay for an SEO specialist in the United States is around $52,000 per year. However, the salary range can vary from $32,000 to $81,000 per year based on individual circumstances.
Common salary 37.5k per month
8. Marketing analyst
Primary duties.
One of the job opportunities in digital marketing is a marketing analyst, who is responsible for researching market trends and consumer behaviors to predict the demand for specific products and services. They also analyze competitor products, marketing strategies, sales numbers, and pricing. After collecting all this data, marketing analysts use statistical software programs to analyze it. Once they’ve identified important trends, they create visual representations of the data such as graphs and charts to share with business leaders and other members of the marketing team. Therefore, marketing analysts play a crucial role in digital marketing by providing valuable insights to help businesses make informed decisions.
Task Assigned
- Research and analyze online competitors’ websites
- Evaluate competitor traffic and user engagement
- Analyze competitor content strategies and tactics
- Identify strengths and weaknesses of competitor websites
- Develop and implement online advertising campaigns
- Create social media advertising campaigns
- Optimize search engine advertising campaigns
- Identify relevant websites for advertising placements
- Improve webpage content
- Enhance webpage design and layout
- Optimize webpage usability for better user experience
Average Salary
The average salary of a marketing analyst in digital marketing can vary depending on factors such as location, experience, and company size. However, according to data from various sources, the average salary range for a marketing analyst in digital marketing is approximately $50,000 to $80,000 per year. Keep in mind that these figures are estimates and can vary significantly based on individual circumstances.
Common salary 40.7k per month
9. Digital marketer
Primary duties.
Job opportunities in digital marketing involve overseeing and managing all online advertising campaigns implemented by an organization. This role entails handling social media platforms, websites, email newsletters, and e-commerce stores. The primary goal of digital marketers is to create effective long-term campaigns and short-term advertisements that support the business’ overarching objectives. These objectives often include increasing brand awareness, generating sales, and driving traffic to the organization’s website. Digital marketers utilize digital analytics to monitor website traffic and track purchase behaviors. Overall, there are abundant job opportunities in digital marketing for those interested in this dynamic field.
Task Assigned
- Identify and test new digital channels and tools –
- Research and implement new marketing trends –
- Measure and report ROI and KPIs –
- Use web analytics tools to monitor site traffic –
- Brainstorm new campaign ideas and growth strategies –
- Assist with optimizing user experience and landing page creation –
- Track consumer purchase behavior –
- Generate leads and convert them into customers –
- Optimize marketing campaigns (email, social media, digital advertising) –
- Create campaign decks to showcase results –
- Present campaigns to the team –
- Provide project updates and successes to management, clients, and stakeholders –
- Analyze brand ambassadors and their statistics –
- Explore and collaborate with influencers for campaigns –
- Ensure influencers create brand-aligned content and manage comments effectively.
Average Salary
The average salary of a digital marketer can vary depending on factors such as location, experience, industry, and company size. However, according to data from various sources, the average salary range for digital marketing professionals is approximately $50,000 to $80,000 per year. Keep in mind that these figures are estimates and can vary significantly based on individual circumstances and the specific role within digital marketing (e.g., SEO specialist, social media manager, digital strategist, etc.). Additionally, salaries can be higher for more senior or specialized positions within the field.
- Common salary 41.7k per month
10. Content strategist
Primary duties
Job opportunities in digital marketing as a content strategist involve researching and understanding the preferences of an organization’s target audience in terms of visual and written content. They then develop comprehensive campaign strategies for videos, photoshoots, blog posts, and graphics that align with the desired tone, style, and aesthetic. The primary objective is to create captivating content that enhances brand loyalty and drives sales. Content strategists collaborate with skilled photographers, videographers, graphic designers, and content writers to execute each campaign effectively. They also monitor campaign performance, analyze results, and utilize gathered insights to optimize future content strategies. With the increasing demand for engaging digital content, there are ample job opportunities for content strategists in the field of digital marketing.
Task Assigned
- Conducting audience research to understand their preferences and interests.
- Developing content strategies aligned with the organization’s goals and target audience.
- Planning and coordinating the creation of various content types such as videos, photoshoots, blog posts, and graphics.
- Collaborating with photographers, videographers, graphic designers, and content writers to execute campaigns.
- Ensuring content aligns with the desired tone, style, and aesthetic.
- Monitoring and analyzing the performance of content campaigns using analytics tools.
- Gathering insights from data to optimize future content strategies.
- Managing content calendars and ensuring timely delivery of content.
- Staying updated with industry trends and incorporating them into content strategies.
- Collaborating with other teams, such as social media and SEO, to maximize content reach and impact.
- Conducting competitor analysis to identify content gaps and opportunities.
- Continuously evaluating and improving content based on audience feedback and engagement metrics.
- Keeping up with emerging content formats and platforms to explore new opportunities.
- Collaborating with stakeholders to align content strategies with overall marketing objectives.
- Providing guidance and support to junior content team members, if applicable.
Average Salary
The average salary of content strategists can vary depending on factors such as location, experience, industry, and company size. However, according to available data, the average salary range for content strategists is approximately $55,000 to $85,000 per year. It’s important to note that these figures are estimates and can vary significantly based on individual circumstances and the specific role and responsibilities within content strategy. Additionally, salaries can be higher for more senior or specialized positions within the field.
Common salary 48k per month
11. E-commerce manager
Task Assigned
- Optimize the online store for improved user experience and navigation.
- Monitor website performance and analyze metrics for areas of improvement.
- Manage accurate and up-to-date product listings.
- Implement SEO strategies to improve search engine rankings.
- Collaborate with web developers to resolve technical issues and enhance the website.
- Conduct competitor analysis to stay competitive in the market.
- Plan and execute digital marketing campaigns to drive traffic and increase conversions.
- Manage customer reviews and feedback to enhance brand reputation.
- Utilize data analytics to make data-driven decisions.
- Collaborate with social media specialists to align marketing efforts.
- Implement conversion rate optimization (CRO) strategies to improve conversion rates.
- Manage online promotions and discounts to drive sales and customer engagement.
- Ensure website security and compliance with relevant regulations.
- Stay updated with industry trends and best practices.
- Collaborate with cross-functional teams for a seamless customer experience.
Average Salary
The average salary of an e-commerce manager can vary depending on factors such as location, experience, industry, and company size. However, according to available data, the average salary range for e-commerce managers is approximately $60,000 to $100,000 per year. It’s important to note that these figures are estimates and can vary significantly based on individual circumstances and the specific role and responsibilities within e-commerce management. Additionally, salaries can be higher for more senior or specialized positions within the field.
Common salary 45k per month
12. Project manager
Primary duties
Job opportunities in digital marketing involve project managers overseeing various stages of a project, from initial planning to final execution. They develop campaign blueprints, collaborate with content creators, and delegate tasks to other team members. Project managers track analytics and generate reports to identify successful campaign elements. They also manage advertising budgets, establish timelines, and regularly communicate with clients for updates. Additionally, project managers play a role in training new team members and ensuring they meet client expectations. With the growing demand for digital marketing, there are abundant job opportunities for project managers in the field.
Task Assigned
- Plan and strategize marketing projects
- Manage and coordinate marketing campaigns
- Assign tasks and monitor team progress
- Manage project budgets and track expenses
- Communicate regularly with clients
- Analyze campaign performance and generate reports
- Identify and mitigate potential risks
- Ensure quality control and client satisfaction
- Collaborate with stakeholders and cross-functional teams
- Continuously improve processes and implement best practices
- Provide training and mentorship to team members
- Stay updated with industry trends and innovations
- Maintain project documentation
- Collaborate with creative teams for impactful campaigns
- Adapt to changes and manage challenges effectively.
Average Salary
The average salary range for project managers in digital marketing is approximately $70,000 to $110,000 per year. However, actual salaries can vary based on factors such as location, experience, industry, and company size. Higher salaries may be offered for senior or specialized positions within digital marketing project management.
Common salary 60k per month
13. Creative director
Primary duties.
Job opportunities in digital marketing for creative directors involve establishing and maintaining a brand’s overall image. They develop layouts for digital publications and create visual guidelines for social media, ensuring consistent content creation through brand manuals. Creative directors review and approve photographs, graphics, designs, and written content. They may also present innovative ideas for brand redesigns or campaigns to executive team leaders before implementation. In addition, creative directors play a crucial role in ensuring the marketing team completes projects on time and within budget. With the growing demand for digital marketing, there are abundant job opportunities for creative directors in the field. Their expertise in maintaining brand consistency and delivering impactful campaigns makes them valuable assets to organizations in the digital marketing industry.
Task Assigned
- Deciding how to turn ideas and messages into visuals
- Choosing and approving photographs, artwork, graphics and designs
- Creating and executing for a publication, product or campaign style guide
- Meeting with and creating designs for clients or marketing and advertising departments
- Presenting work to clients and making changes to a project’s direction as needed
- Managing and motivating a team of graphic designers, web designers and artists
- Keeping projects on budget and deadline
Average Salary
The average salary range for creative directors in digital marketing is approximately $80,000 to $150,000 per year. However, actual salaries can vary based on factors such as location, experience, industry, and company size. Higher salaries may be offered for more senior or specialized positions within digital marketing creative direction.
Common salary 35k per mont
14. Videographer
Primary duties
Job opportunities in digital marketing for videographers involve recording various events and promotional materials using cameras. They capture presentations, advertisements, interviews, live events, and behind-the-scenes footage. Videographers also play a crucial role in editing the captured video footage to create content for digital platforms like websites and social media pages. They collaborate with creative directors, social media specialists, graphic designers, and other marketing professionals to produce videos that align with a company’s online persona and brand. With the increasing demand for video content in digital marketing, there are abundant job opportunities for videographers in the field. Their skills in capturing and editing compelling videos make them valuable assets to organizations looking to enhance their online presence and engage their target audience effectively.
Task Assigned
- Establish and maintain the overall image of a brand
- Develop layouts for digital publications
- Create visual guidelines for social media
- Develop brand manuals to ensure consistent content creation
- Review and approve photographs, graphics, designs, and written content
- Present ideas for brand redesigns or campaigns to executive team leaders
- Ensure projects are completed on time and within budget
- Collaborate with marketing team members and stakeholders
- Provide creative direction and guidance to team members
- Stay updated with industry trends and innovations
- Maintain brand consistency across various marketing channels
- Foster a creative and collaborative work environment.
Average Salary
The average salary of a creative director can vary depending on factors such as location, experience, industry, and company size. However, according to available data, the average salary range for creative directors is approximately $80,000 to $150,000 per year. It’s important to note that these figures are estimates and can vary significantly based on individual circumstances and the specific role and responsibilities within creative direction. Additionally, salaries can be higher for more senior or specialized positions within the field.
common salary 1.3L per moth
15. User experience designer.
Primary duties
Job opportunities in digital marketing for user experience (UX) designers involve developing user-friendly websites, mobile applications, and digital products. They troubleshoot issues, improve existing products, conduct usability tests, and analyze competitors’ offerings. UX designers collaborate with marketing and IT professionals to enhance website performance and drive sales. With the growing emphasis on user-centered design, there are ample job opportunities for UX designers in digital marketing, as their expertise in creating engaging digital experiences is highly sought after.
Task Assigned
- UX Designer:
- Addresses end-users’ digital needs
- Identifies flaws in existing designs and proposes improvements
- Develops design solution prototypes
- Ensures cross-platform and cross-browser functionality
- Usability Testing:
- Conducted on each URL of a website or mobile app
- Identifies weaknesses in digital products
- Analysis and Strategy Development:
- Researches target market and competitor offerings
- Develops research-based insights on user experience
- Aids in content development strategy
- Aligns design solutions to brand standards
- Collaboration with Other Departments:
- Works with development and design teams
- Creates intuitive product page designs
- Coordinates for routing and navigation features
Average Salary
The average salary of a UX designer can vary depending on factors such as location, experience, industry, and company size. However, according to available data, the average salary range for UX designers is approximately $70,000 to $120,000 per year. It’s important to note that these figures are estimates and can vary significantly based on individual circumstances and the specific role and responsibilities within UX design. Additionally, salaries can be higher for more senior or specialized positions within the field.
common salary 65k per moth.